Seven years of SEO across classical search, answer engines, and generative engines. Helping in-house teams stay found across Google, AI Overviews, and the LLMs people ask in place of search.
Worked with teams at


A growing body of work
See exactly where you're winning, losing, and getting ignored across Google, AIO, and the major LLMs — and what to do about each.
A proprietary tool that batch-tests real prompts from sales, product, and customer marketing — and shows how your brand and competitors surface in the answer.
Audit your competitors' schema, deploy the gaps yourself, win sitelinks and cleaner AIO answers within weeks.
Crawl, extract entities, score by salience, and visualize topical gaps in Nomic Atlas. Then write to fill them, not to chase keywords.
Batch-test prompts across ChatGPT, Claude, Gemini, Perplexity, and AIO. Track your share of the answer, not just your ranking.
Book a 30-minute intro call. We'll talk through what you're trying to be found for, what's working, and where AI search is already reshaping your category.