Services
Four interconnected disciplines — each one can stand alone or run together as a unified programme, depending on where you are and what you need most.
Technical and semantic SEO for in-house teams that need more than keyword lists. I run deep audits, fix structural issues, and build the topical authority frameworks that drive sustainable non-brand growth.
Whether you're a growing B2B SaaS dealing with crawl budget problems or an enterprise trying to claw back lost visibility, my SEO engagements go all the way from the crawl log to the content brief.
What's included
Answer Engine Optimisation is the practice of structuring your content so Google AI Overviews, featured snippets, and knowledge panels pull your brand — instead of a competitor who answered the question better.
AEO is about earning the right format, at the right intent tier, in the right position. I map answer-intent to your content inventory, identify structural gaps, and rewrite or create content to fill them.
What's included
Generative Engine Optimisation builds the citation footprint and brand authority signals that earn your brand a place in ChatGPT, Claude, Gemini, and Perplexity answers — not just Google rankings.
LLMs cite from training data and live retrieval. I test prompts systematically across models, identify where competitors are being cited over you, and build the content and authority signals to close the gap.
What's included
Semantic-first content strategy and production. I map entity salience, identify topical gaps in your current inventory, and build the publishing roadmap that fills them in the right order.
Most content programmes fail because they produce volume without coverage logic. My engagements start with a semantic audit — what exists, what's thin, what's missing — then build a plan that makes Google and every LLM see you as the authority.
What's included
Book a call and I'll tell you exactly which service moves the needle most for your situation — no pitch, just a diagnosis.
Book a call